Alltrade Aerial & Satellite Limited were once again proud to sponsor the TV Soap of the Year Award at the 2010 TRIC Awards. The award, which was presented by Phillip Schofield and Holly Willoughby went to EastEnders for a third consecutive year.

EastEnders legend Barbara Windsor was also a big winner at the ceremony, receiving the 'TRIC Special Award'.

Click here for the full list of 2010 TRIC Award Winners.

The Television and Radio Industries Club held their first Awards Lunch in April 1969, at the Grosvenor House, Park Lane, London, when three awards were presented to Val Doonican, Kenneth Horne and The Forsyte Saga.

There have been many famous recipients of these Awards over the years and indeed the Awards themselves have now increased to sixteen, reflecting the changes the industry has been through since the event began. They now encompass Satellite and Digital productions recognising the increasing importance of non-terrestial broadcasting.

The most important and unique thing about the TRIC Awards is that they are voted for not by a panel of judges or a committee, but by the many members of the Industry. It is therefore fair to say that the highest accolade of being an Award recipient is that it is the public who have watched or listened to the winners who deem them to be the best.

Click here to find out more about the Television and Radio Industries Club